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World of Plants

YEAR: 2023

CATEGORY: Branding

CLIENT: Moren

Project Duratıon5 Weeks

StatusCompleted

IndustryBotanical Retail & Eco Education

DeliverablesLogotype, icon, palette, typography, illustrations, packaging, signage, templates, mockups

Launch DateJune 2023

Tools UsedIllustrator, InDesign, Procreate, Figma

World of Plants brings together lovers of greenery and mindful living. This brand identity blossoms through soft textures, botanical details, and sustainable design choices. The system nurtures both physical and digital expressions—creating a calming and inspiring world that grows with its community.

YOUR VISUAL IDENTITY

YOUR BRAND IS MORE THAN YOUR LOGO. YOUR ENTIRE IDENTITY SHOULD BE THE VISUAL REPRESENTATION OF YOUR COMPANY'S VALUES AND VISION, ALIGNED WITH A STRATEGY THAT INTRODUCES YOU TO MORE OF YOUR TARGET AUDIENCE.

UNDERSTANDING YOUR BRAND, YOUR GOALS, AND YOUR AUDIENCE.

ZEYNA® IS NOT A GLOBAL AGENCY WITH MULTIPLE OFFICES AND HUNDREDS OF STAFF. FORMING A TEAM SPECIFIC TO A PROJECT'S NEEDS MEANS THAT WE'RE SMALL.

ZEYNA® IS BUILT ON THE IDEA OF CHOOSING THE RIGHT PEOPLE FOR THE RIGHT JOB, INSTEAD OF TRYING TO SPREAD ONE PERSON ACROSS MULTIPLE DISCIPLINES IN SEARCH OF ‘GOOD.

SERVICES PROVIDED

  • 1.
    BRAND DISCOVERY & POSITIONING
  • 2.
    LOGO & VISUAL IDENTITY DESIGN
  • 3.
    TONE OF VOICE & MESSAGING
  • 4.
    BRAND GUIDELINES & ASSETS
  • 5.
    SEO AUDITS & ON-PAGE OPTIMIZATION

ZEYNA® IS BUILT ON THE IDEA OF CHOOSING THE RIGHT PEOPLE FOR THE RIGHT JOB, INSTEAD OF TRYING TO SPREAD ONE PERSON ACROSS MULTIPLE DISCIPLINES IN SEARCH OF ‘GOOD ENOUGH’ RESULTS AND INCREASED PROFIT MARGIN. WHEN NO TWO PROJECTS ARE THE SAME, HOW CAN THE TEAM BE?

AWWWARDS

  • INDEPENDENT OF THE YEAR (NOMINEE)
    2022
  • SITE OF THE DAY
    2025
  • DEVELOPER AWARD
    2024

THE FWA

  • FWA OF THE DAY
    2022

DESIGN NETWORK BASED IN LONDON (EST 2021) /'25/

ZEYNA® IS NOT A GLOBAL AGENCY WITH MULTIPLE OFFICES AND HUNDREDS OF STAFF. FORMING A TEAM SPECIFIC TO A PROJECT'S NEEDS MEANS THAT WE'RE SMALL.