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HEY@MURATORIAN.COM
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✦ PASSION IN LONDON.

HELLO@ZEYNACREATIVE.COM
+44 20 7946 0300

MINIMAL AGENCY LONDON
45 BALDWIN STREET, SOHO,
LONDON W1F 9QN

Fruitista

YEAR: 2022

CATEGORY: Branding

CLIENT: Natural Smoothies

Project Duratıon5 Weeks

StatusCompleted

IndustryFruit-based Beverages

DeliverablesLogo, packaging, label system, POS mockups, social templates

Launch DateJune 2022

Tools UsedIllustrator, Photoshop, Figma, After Effects

Fruitista brings the tropics to your tongue. From açai bowls to power-packed smoothies, every blend is designed for taste, color, and joy. This brand’s identity is sweet, loud, and totally unforgettable—just like the fruit it celebrates.

YOUR VISUAL IDENTITY

YOUR BRAND IS MORE THAN YOUR LOGO. YOUR ENTIRE IDENTITY SHOULD BE THE VISUAL REPRESENTATION OF YOUR COMPANY'S VALUES AND VISION, ALIGNED WITH A STRATEGY THAT INTRODUCES YOU TO MORE OF YOUR TARGET AUDIENCE.

UNDERSTANDING YOUR BRAND, YOUR GOALS, AND YOUR AUDIENCE.

ZEYNA® IS NOT A GLOBAL AGENCY WITH MULTIPLE OFFICES AND HUNDREDS OF STAFF. FORMING A TEAM SPECIFIC TO A PROJECT'S NEEDS MEANS THAT WE'RE SMALL.

ZEYNA® IS BUILT ON THE IDEA OF CHOOSING THE RIGHT PEOPLE FOR THE RIGHT JOB, INSTEAD OF TRYING TO SPREAD ONE PERSON ACROSS MULTIPLE DISCIPLINES IN SEARCH OF ‘GOOD.

SERVICES PROVIDED

  • 1.
    BRAND DISCOVERY & POSITIONING
  • 2.
    LOGO & VISUAL IDENTITY DESIGN
  • 3.
    TONE OF VOICE & MESSAGING
  • 4.
    BRAND GUIDELINES & ASSETS
  • 5.
    SEO AUDITS & ON-PAGE OPTIMIZATION

ZEYNA® IS BUILT ON THE IDEA OF CHOOSING THE RIGHT PEOPLE FOR THE RIGHT JOB, INSTEAD OF TRYING TO SPREAD ONE PERSON ACROSS MULTIPLE DISCIPLINES IN SEARCH OF ‘GOOD ENOUGH’ RESULTS AND INCREASED PROFIT MARGIN. WHEN NO TWO PROJECTS ARE THE SAME, HOW CAN THE TEAM BE?

AWWWARDS

  • INDEPENDENT OF THE YEAR (NOMINEE)
    2022
  • SITE OF THE DAY
    2025
  • DEVELOPER AWARD
    2024

THE FWA

  • FWA OF THE DAY
    2022

DESIGN NETWORK BASED IN LONDON (EST 2021) /'25/

START A PROJECTSTART A PROJECT

ZEYNA® IS NOT A GLOBAL AGENCY WITH MULTIPLE OFFICES AND HUNDREDS OF STAFF. FORMING A TEAM SPECIFIC TO A PROJECT'S NEEDS MEANS THAT WE'RE SMALL.

Slow ~ Sunday

NEXT PROJECT

YEAR: 2021

CATEGORY: Marketing

CLIENT: Slow ~ Sunday Studio

Slow ~ Sunday is more than a name — it’s a movement. A call to pause, breathe, and feel. From scent to sound, texture to tone, every product is designed to slow your pace and soften your space. This is wellness as a quiet rebellion.