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Parode

YEAR: 2019

CATEGORY: Marketing

CLIENT: Parode®

Project Duratıon5 Weeks

StatusCompleted

IndustryFashion & Apparel

DeliverablesLookbook design, campaign posters, billboard rollouts, invitation cards, packaging refresh

Launch DateApril 2019

Tools UsedInDesign, Illustrator, Photoshop, Figma

Parode’s SS25 campaign wasn’t just fashion — it was a moving visual experience. Designed to capture movement, tension, and rebellion, every visual asset pushed the edges of urban identity. From street to gallery, PArode redefined what it means to walk in your own style.

YOUR VISUAL IDENTITY

YOUR BRAND IS MORE THAN YOUR LOGO. YOUR ENTIRE IDENTITY SHOULD BE THE VISUAL REPRESENTATION OF YOUR COMPANY'S VALUES AND VISION, ALIGNED WITH A STRATEGY THAT INTRODUCES YOU TO MORE OF YOUR TARGET AUDIENCE.

UNDERSTANDING YOUR BRAND, YOUR GOALS, AND YOUR AUDIENCE.

ZEYNA® IS NOT A GLOBAL AGENCY WITH MULTIPLE OFFICES AND HUNDREDS OF STAFF. FORMING A TEAM SPECIFIC TO A PROJECT'S NEEDS MEANS THAT WE'RE SMALL.

ZEYNA® IS BUILT ON THE IDEA OF CHOOSING THE RIGHT PEOPLE FOR THE RIGHT JOB, INSTEAD OF TRYING TO SPREAD ONE PERSON ACROSS MULTIPLE DISCIPLINES IN SEARCH OF ‘GOOD.

SERVICES PROVIDED

  • 1.
    BRAND DISCOVERY & POSITIONING
  • 2.
    LOGO & VISUAL IDENTITY DESIGN
  • 3.
    TONE OF VOICE & MESSAGING
  • 4.
    BRAND GUIDELINES & ASSETS
  • 5.
    SEO AUDITS & ON-PAGE OPTIMIZATION

ZEYNA® IS BUILT ON THE IDEA OF CHOOSING THE RIGHT PEOPLE FOR THE RIGHT JOB, INSTEAD OF TRYING TO SPREAD ONE PERSON ACROSS MULTIPLE DISCIPLINES IN SEARCH OF ‘GOOD ENOUGH’ RESULTS AND INCREASED PROFIT MARGIN. WHEN NO TWO PROJECTS ARE THE SAME, HOW CAN THE TEAM BE?

AWWWARDS

  • INDEPENDENT OF THE YEAR (NOMINEE)
    2022
  • SITE OF THE DAY
    2025
  • DEVELOPER AWARD
    2024

THE FWA

  • FWA OF THE DAY
    2022

DESIGN NETWORK BASED IN LONDON (EST 2021) /'25/

ZEYNA® IS NOT A GLOBAL AGENCY WITH MULTIPLE OFFICES AND HUNDREDS OF STAFF. FORMING A TEAM SPECIFIC TO A PROJECT'S NEEDS MEANS THAT WE'RE SMALL.